Titles
/
Maps
/
Digital
Travel Nevada: Get A Little Out There
/ About the project
This campaign for Travel Nevada required visual continuity between the physical production and the digital edit. I was responsible for the title design, motion language, and map systems for the "Great Basin Highway" series. Using the brand's established visual assets and a map prop used on-camera, I engineered a motion package in both 16:9 and 9:16 for a wide-reaching social and broadcast campaign.
/ Details
Client:
Travel Nevada, Matador Network
Role:
Lead Motion Designer
Scope:
Map Animation, Title Design, and Motion Guidelines
Tools:
After Effects, Illustrator
/ Year
2024
01
Systemic Title Design
Translating Brand Identity into Wayfinding
I developed a title system for Travel Nevada that successfully translated their static brand guidelines into a functional, digital-first motion language. By focusing on structural clarity and technical data integration, I ensured the typography served as an authoritative guide for the viewer throughout the "Great Basin Highway" journey.
Signature Brand Animation: I choreographed the animated title card and logo sequence that opens the piece, establishing a rhythmic and energetic "motion signature" that set the tone for the entire campaign.
Geographic Metadata Integration: Beyond location names, I integrated precise GPS coordinate strings into the typographic hierarchy. This added a layer of authoritative utility to the aesthetic, grounding the viewer in the physical reality of the journey.
Environment-Aware Compositing: The titles were designed for maximum legibility across diverse, high-contrast outdoor footage. By using a carefully curated color palette of muted mints and sun-baked yellows, the typography remained stable and clear in both dark interiors and bright desert landscapes.
Modular Asset Delivery: I engineered these titles as a flexible toolkit for the editorial team. The system allowed for rapid updates to location names and coordinates while maintaining the exact tracking, leading, and brand-compliant styling established in the design phase.
02
Engineering the "Living" Map
Deconstructing Physical Assets for Post-Production
To maintain continuity with the physical prop held by the characters on-screen, I performed a technical teardown of the original vector map assets.
Asset Deconstruction: I pulled the approved handmade-style vector apart, organizing hundreds of elements into a layered After Effects project to allow for independent animation of paths and icons.
Modular Alpha Delivery: The map was engineered with the edit in mind; I delivered the animated journey segments on alpha channels so the editors could treat them as flexible graphical assets.
Wayfinding Logic: The map served as the narrative anchor, explaining the overall journey and providing a visual transition when moving from location to location.
03
Campaign Delivery & Integration
Efficiency in the Post-Production Pipeline
The final package was built so the editorial team could drop assets directly into their timeline and keep moving. All map and title elements were delivered as high-resolution alpha-channel renders in both 16:9 and 9:16. Because the motion rigs were organized clearly from the start and stayed tight to the brand guidelines, the package came in ahead of schedule with almost no revisions.
