out of home
/
experiential
/
Identity
Skechers retail experience
/ About the project
In 2025, I helped manage the end-to-end creative pipeline for 60+ retail sites across 26 countries and 6 continents. Beyond streamlining production, I was responsible for the planning, design, and animation of custom content tailored to each location's unique architecture. This included solving complex technical challenges for immersive entrance portals, high-res video walls, and transparent Muxwave displays.
Our work is finalists across 3 categories for the upcoming 2026 Digital Signage Awards.
/ Credits
Client:
Skechers
Role:
Motion Design, Technical Motion Artist
Location:
Global
/ Year
2025 ➔
01
Animation for Architecture
Creating unique experiences for visitors.
This project started with the opening of the Skechers Performance Experience flagship in Edmonton, Canada. It was a massive retail build featuring LED archways, four-sided digital columns, and back wall displays. I joined the team to help concept and execute custom motion graphics for specific shoe lines, eventually combining our work into loopable string-outs for the store.
Beyond the creative execution, I took ownership of the technical pipeline. I worked directly with global marketing executives and hardware vendors to ensure our digital concepts translated correctly to the physical installations. We needed a system that could scale, so I built the framework to take this concept from a single store in Canada to locations all over the world.
3D Previs and Pixelmap for Skechers' Performance Flagship Store in Edmonton, Canada
2025 Footprint
60+
26
6 of 6
4+
Global Reach
Algeria, Australia, Bahrain, Belgium, Canada, Chile, Czech Republic, France, Germany, Guatemala, India, Iraq, Ireland, Italy, Japan, Kosovo, Lithuania, Mexico, Pakistan, Portugal, Qatar, Singapore, South Africa, South Korea, Spain, Taiwan, United Arab Emirates, United Kingdom, United States, Uzbekistan, and counting.
LED Display Formats
I designed and animated site-specific content for a diverse range of hardware including flagship video walls, immersive entrance portals, transparent Muxwave displays, and large-scale digital billboards.
02
Archway Automation
Built for Scale, Designed for Creative Freedom.
The problem:
Skechers retail locations globally feature unique architectural "entry portals" with non-standard LED dimensions. Manually resizing, retiming, and previsualizing content for every individual store was a massive production bottleneck.
The solution?
I developed a custom After Effects script (SKX Retail Arch Resizer) paired with an expression-driven 3D previs template. Resulting in a 70% reduction in project setup time while ensuring pixel-perfect execution across diverse global screen archways.
Script & Template features
Dynamic Resizing: The script allows artists to input specific panel dimensions (Left, Ceiling, Right) for any store—from Mumbai to Miami.
Expression-Driven Previs: Upon running the script, the 3D 'Portal' template automatically repositions and resizes its panels in 3D space, maintaining perfect edge-alignment.
Persistence & Presets: Integrated a Save/Load system for store-specific metadata, allowing for instant project reconstruction and updates.
03
The Global Standard
Artists, Executives,
Skechers' CEO and global executives approved the concept as the new standard for the brand's premium retail presence.
Global Standard: The workflow and templates I built became the foundation for all subsequent openings. This includes flagship stores in Tokyo, Dubai, Madrid, Miami, and more.
Continued Growth: Because the system is reliable, motion-integrated retail is now a core strategy for the brand.
Team Impact: The automation allowed our collaborative team to produce high volumes of custom content without getting bogged down in technical repetitive tasks. The templates and scripts are still in use today as requests for new custom stores continue to come in.
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