social
/
/
branded
Skechers x: ArtistS
/ About the project
Given raw artist, product, and brand assets, I developed the concepts, visual treatments, and motion for a series of global artist collaborations featuring The Rolling Stones, Snoop Dogg, Vexx, Ricardo Cavolo, and more.
/ Credits
Client:
Skechers
Role:
Concept & Motion Design
Scope:
Concept, Design & Animation
Tools:
After Effects, Photoshop, Illustrator
/ Year
2023 ➔
01
Creative Interpretation
Adapting Artist Aesthetics for Motion
Every artist comes with their own world. I spent time figuring out how to make motion feel like it belonged to them. For the Rolling Stones, that meant grit and rhythmic cuts that felt like rock and roll. For Snoop Dogg, it was about a smooth West Coast flow. When it came to the illustrators like Ricardo Cavolo, I focused on fluid animations that made his hand-drawn work feel like it was breathing.
02
From Screen to Store
The Vexx Collaboration
The Vexx project was a unique turning point. I originally designed the motion pieces for social media, but they were received so well by Vexx and Skechers executives that I adapted the designs into high-resolution print graphics for NYC in-store events and online banners.
03
Built for the Feed
Motion that Scales
Social content moves fast so the production has to be smart. I built these projects to work across formats and platforms. This allowed us to pivot between 9:16 and 16:9 layouts without losing the focal point of the art. It wasn't just about making one cool video. It was about creating a kit of parts that ensured a premium feel across every platform from TikTok to global OOH displays.